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Sales & Marketing Communications Manager

Company: True North Consultants, Inc.
Location: Cleveland
Posted on: September 21, 2019

Job Description:

Candidate Criteria:3-5 years experience in B2B SaaS Marketing Experience with and ideally certifications with tools such as Salesforce, Pardot, Hubspot, YeswareAbility to travel up to 25% in the first 6 months and then it would likely taper offExperience with "high-value" sales/marketingPrior Management experience a plus Role and Responsibilities: Lead the effort to define the core messages for our prospect segments Collaborate with internal and external resources to rollout messaging in website,Company-wide, Sales and Customer Success resources Partner with CEO as well as Sales and Customer Success leaders to produce andimplement resources to support rapid onboarding, outbound prospecting and field sales Partner with CEO and Sales / Customer Success leaders to quickly onboard new hires in consultative approach of selling high value software Partner with Sales leaders to support outbound prospecting in a highly untapped market where many prospects may not know a solution exists Partner with Sales leaders to support field sales initiatives of the best-in-breed software in a highly evolving market Maintain current marketing initiatives, such as monthly educational webinars, supportingpartnerships and events / conferences Identification of external speakers to support educational webinar initiatives Coordination to successfully plan, promote, host and follow up on all webinar eventsPartner with CEO as well as Sales and Customer Success leaders to identify and track relevant outcomes of sales performance, outbound prospecting, event / conference outcomes and new hire onboardingMaintain positive brand recognition and consistencyManage additional external marketing resources and continue to augment required skill sets with additional roles or third-party servicesOver time figure out how marketing can continue to support the company objectives (e.g. email, account based marketing, SEO, content, marketing technology, inbound, digital, partnerships, retargeting, paid ads, social media, PR, etc) and then how best to scale the sales and marketing communications function Qualifications and Requirements: Demonstrated ability and proven experience effectively collaborating within a flat cross-functional team framework vs vertical team hierarchyExperience with deal sizes generating annual recurring revenue at the larger end of a solution buying marketBackground developing different strategies to influence large deals across various market segmentsExperience with a company that has a strategy of high value that involves a focused consultative approach is preferredProven responsibility executing different approaches with the marketing strategy and messageHigh level of personal drive and excitement for this career opportunityAligned, collaborative, and open to having someone else provide the required judgment if it's the most effective solution based on years of team learningNot burdened by the need to "prove" marketing's value because you will know you're winning when the deals are closingAn understanding and hands-on experience with the ever-evolving landscape of marketing technology tools while not simply recommending tools because that is what you knowPast management experience is not necessary but desirableExtensive experience working within sales teams, actively engaging with the CEO and Sales Managers or equivalentsStartup and/or early-stage tech venture experience is preferredExperience marketing into the Healthcare / Life Science industry and/or non-technical buyers is preferredExperience and/or certification in HubSpot / Pardot, SalesForce and Yesware is not necessary but desirableComfortable working in a fast-paced ambiguous environment, adapting quickly to changeExcellent analytical, documentation, organizational, and written and oral communication skillsBA/BS degree or equivalent experience in business, communications, and/or marketing Travel Requirements: Up to 25% during the first 6-12 months to accelerate your learning curve during this period by getting out of the officeConference and seminar attendance, client meetings and onsite sales meetingsTravel allows message testing and feedback in collaboration with the sales and outcomes teamsLikely would be reduced over time to 30 days of annual travel to key conferences and partnership meetingsThe final cadence of travel determined by market opportunities and adjusted accordingly based on the company's needs

Keywords: True North Consultants, Inc., East Lake , Sales & Marketing Communications Manager, Advertising , Cleveland, Florida

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