Regional Sales Director

Company: Crossbridge Hospice
Location: Birmingham
Posted on: April 2, 2026

Job Description:

At Crossbridge Hospice, we believe a role is truly fulfilling when it aligns with your personal values, reflects your interests, leverages your strengths, and supports your professional growth. Our mission—people caring for people—guides everything we do. We are committed to cultivating a workplace where individuals feel empowered to thrive, both personally and professionally. By thoughtfully matching people with roles that resonate with their purpose and aspirations, we foster a culture rooted in authenticity, innovation, and shared growth. When individuals bring their whole selves to work, remarkable things happen—for our teams, our patients and their families, and the communities we serve. Our Mission To provide compassionate, patient-centered hospice care that honors the dignity of every individual; people taking care of people. Culture & Values Our people are the heartbeat of our mission. At Crossbridge Hospice, we recognize your unique talents, nurture your growth, and celebrate your compassion. Together, we’re building a community that leads with integrity and serves with heart. Clinician-led teams built on compassion and respect A supportive environment where every voice matters Commitment to dignity for patients, families, and staff Integrity and empathy at the core of all we do Why You’ll Love Working With Us: Competitive compensation Health, Dental, Vision, Disability & Life Insurance 401(k) Retirement Plan Tuition Reimbursement Professional Licensing & Certification Renewal Reimbursement Paid Time Off Paid Holidays Floating Holidays Mileage Reimbursement Supportive Team Environment Mission-driven leadership that values your voice and expertise Opportunities to grow Do meaningful work that impacts patients and families every day How you will contribute: The Regional Sales Director will lead high-level leadership with hands-on sales execution, ensuring the division meets and exceeds revenue targets while maintaining compliance and quality standards. The ideal candidate is a dynamic leader with deep knowledge of hospice care, strong business acumen, and a passion for serving patients and families. How you will make an impact: Leadership & Team Development • Manage onboarding, training and performance of hospice sales representatives. • Conduct regular field rides, one-on-one coaching sessions, and team meetings. • Establish clear performance expectations and accountability for census and referral growth. • Foster a culture of ethical sales practices aligned with hospice philosophy and compliance standards. Sales Strategy & Growth • Develop and execute regional sales plans to achieve and exceed census and revenue targets. • Analyze market trends, referral patterns, and competitive activity to identify growth opportunities. • Collaborate with clinical, operations, and leadership teams to support smooth admissions and care transitions. • Monitor pipeline activity and ensure consistent prospecting and follow-up. Operational Collaboration • Partner with clinical and operational leaders to ensure seamless patient transitions and high-quality care delivery. • Collaborate on service line expansion and territory optimization. Compliance & Reporting • Ensure all sales activities comply with federal, state, and company regulations. • Provide regular reporting on sales performance, market trends, and competitive intelligence. The Experience and Skills You’ll Bring Minimum 5 years of experience in healthcare sales, with at least 2 years in hospice or post-acute care. Proven track record of leading successful sales teams and driving revenue growth. Strong understanding of hospice regulations, referral dynamics, and payer sources. Excellent communication, negotiation, and interpersonal skills. Ability to travel within the division as needed. PREFERRED SKILLS CRM proficiency (e.g., Salesforce, Homecare Homebase). Strategic planning and territory management.

Keywords: Crossbridge Hospice, East Lake , Regional Sales Director, Sales , Birmingham, Florida