Business Development Sales Representative

Company: Southeastern Equipment Company
Location: Columbus
Posted on: February 21, 2026

Job Description:

Job Description Job Description Business Development Sales Representative (BDSR) Effective: 2.12.2026 Accelerate Market Growth. Own the Territory. Build Your Career. At Southeastern Equipment Company (SEC) , we don’t just sell equipment — we help our customers win. We’re looking for a high-energy, analytically driven, field-focused sales professional to take ownership of market expansion in Franklin County and surrounding areas. This is not an entry-level sales job. This is a launchpad into a long-term Outside Sales career with structured development and real territory impact. If you’re competitive, data-driven, and hungry to build something bigger than yourself — keep reading. Primary Responsibility Summary The Business Development Sales Representative (BDSR) is a high-impact, field-based sales role responsible for accelerating market penetration and expanding SEC’s customer footprint. As the territory’s Data Intelligence Champion , you will: Leverage advanced market analytics to uncover underserved segments Reactivate dormant accounts Displace competitive fleets Convert insights into real revenue This role bridges strategic data with boots-on-the-ground execution. You will manage the full sales cycle — from prospecting and qualification to closing and CRM documentation — while partnering closely with the assigned Outside Sales Representative (OSR). This position is a structured development path into a future OSR role. Reporting Structure Reports To: Regional Sales Manager Works Closely With: Assigned Territory Outside Sales Representative (OSR) Travel Requirements This is a field-based role requiring extensive travel within Franklin County and surrounding areas. 50–75% of time in the field Majority of travel within 1–2 hours of the home branch Occasional overnight travel for training, vendor events, and company meetings FLSA Classification Exempt Performance Metrics You will be accountable for: Market Share Growth in CCE Products (Pilot Geography) Dollar Value of Opportunities Created Revenue and Gross Profit Attainment Dormant & Competitive Account Conversions Weekly Face-to-Face Meetings with Data-Identified Prospects CRM Activity & Data Integrity Compliance Our Mission, Vision & Values Mission: To help our customers win. Vision: To be a leading solutions provider in the construction and related industries. Values: Hustle Thoughtful Passion Customer Focused If these resonate with you, you’ll fit here. Core ResponsibilitiesMarket Development & Account Management (Grow & Maintain) Execute a focused growth strategy using Advanced Market Analytics Identify and prioritize high-value prospects Reactivate dormant accounts Target competitive fleet displacement opportunities Maintain detailed CRM documentation Provide territory and competitive intelligence feedback Stay informed on industry and product trends Sales Generation & Execution (Close) Own the full sales cycle: prospect ? qualify ? quote ? negotiate ? close Conduct equipment demos and deliver value-based presentations Collaborate with Territory OSR for full market coverage Drive new, used, and rental equipment sales Identify cross-sell opportunities for Parts & Service Generate and transition qualified leads when appropriate Market Intelligence Leadership (Inform) Serve as territory Data Intelligence Champion Master proprietary analytics and market reporting systems Translate data into structured daily/weekly sales plans Provide proof-of-concept feedback to refine the data-driven selling model Complete ongoing product and sales training Sales Documentation & Planning Maintain accurate CRM entries Track progress toward market share targets Update contact records and planning sheets Develop weekly and long-term territory plans Prepare quotes and proposals Cross-Functional & Administrative Duties Support credit and collections resolution Partner with Marketing, Parts, Service, and Operations Participate in open houses and dealership events Travel with departments to promote integrated solutions Perform additional duties as assigned 3-Year Development Path This role is part of SEC’s structured pipeline for future Outside Sales Representatives. Over three years, you will receive intensive development in: Product knowledge & application Advanced market analytics Competitive displacement strategy Negotiation mastery Closing excellence Successful completion leads to transition into a full OSR role with an assigned or newly created territory. This is a career path — not just a job. Compensation & Benefits Base Salary: $75,000 Target Commission Variable: $25,000 Total Target Compensation: $100,000 Additional Benefits: Comprehensive benefits package Vehicle allowance or company vehicle Full field-technology stack Professional development investment Education & Experience Education (Preferred): Bachelor’s Degree in Business, Agribusiness, Marketing, or related field Experience: 1–3 years of sales experience required Heavy equipment, industrial, construction, or technical sales preferred Skills & Abilities Strong data literacy and analytical thinking Ability to convert insights into sales action CRM and Microsoft Office proficiency Strong relationship-building skills Clear ambition for a long-term Outside Sales career High organization and territory management discipline Physical Requirements & Work Environment This is an active, field-based role. Frequent driving Jobsite exposure and outdoor weather conditions Climbing and inspecting heavy equipment Navigating uneven terrain Lifting up to 50 lbs occasionally Exposure to noise, mechanical parts, temperature extremes Appropriate PPE may be required. If you are competitive, analytical, and motivated to build a long-term sales career in a high-performance environment — we want to meet you. Apply today and start building your territory.

Keywords: Southeastern Equipment Company, East Lake , Business Development Sales Representative, Sales , Columbus, Florida